Last week I attended an event at the Arsenal football stadium. I can hear some of you who know me well say "Whaaat? What were YOU doing in a football stadium?". I can assure you that it was for a good cause! I am not a huge fan of football but the whole idea behind the Vodafone #First campaign is to make people's dreams come true, so I guess that was worth it. You may have seen the viral video of the old ladies that had never flown before, and this time, they brought a team of young lads from Ghana to play with a team in London. How cool is that?
"Work hard and remember where you're from"
Those were the words Sani, the football coach said to the boys as they started their journey to the UK. Those are wise words and good advice to anyone, I would say.
I am sometimes a bit cynical when it comes to advertising but, in this case I think Vodafone did a nice thing. Much better to help a few people achieve their dreams and try something for the first time they wouldn't otherwise be able to do, than pay a bunch of celebrities to feature in their campaigns. Seeing the happy smiles on the boys' faces was certainly worth it and it's the kind of thing that makes you feel happy just for watching.
I had a lovely time with other bloggers and the ladies from Tribal Media. thank you so much for the opportunity to see this first hand!
Watch the trailer here: